Malcolm Humphryson has lived in Collie since 1971 and is the second generation of his family to own and operate the Collie Betta store. With a strong focus on sport, the Collie store supports the local football, hockey, motor sports, RDA, and golf clubs through sponsorships and donations.
Betta Home Living is an Australian independent retail franchise group providing home appliances and furniture in Australia. It is based in the Brisbane suburb of Eagle Farm, Queensland, and has stores across Australia. The chain is owned by the BSR Franchising group.